By resisting the role of corporate propagandist, he has won a following among millions of blog watchers as an insightful commentator on blogging, the software industry and the insular world of high-tech culture.REUTERS: Famed Microsoft blogger Scoble leaves for start-up
Mr Scoble's blog, called Scobleizer, is widely seen as helping to humanise Microsoft and shift its stance from arrogant and aloof to one that is more inclusive and accepting of criticism. BBC: Top Microsoft blogger to resign
And many more. It is worth mentioning that Robert Scoble was unknown to the word before starting his blog. He is joining a startup, Podtech.net.