Novidade desta campanha, os partidos estão a utilizar o youtube para chegar aos eleitores mais adeptos da internet. Interessante como perceberam rapidamente que poderiam utilizar este meio para passar uma mensagem diferente, e direccionada ao público mais jovem: um dos candidatos (conservador) apresenta uma campanha mais humorada, algo que poderia não ser bem aceite nos media tradicionais.
Candidates Turn to YouTube to Reach Voters
Candidates in Finland’s upcoming parliamentary elections are taking advantage of the free-video sharing website YouTube to help bolster their campaigns.
Nearly all parties have some sort of material on the site, which allows users to upload, view and share video clips.
Terhi Pirilä, who works on National Coalition candidate Sauli Niinistö’s campaign, said YouTube lets her team add humour to their work. She added that they have received a substantial amount of positive feedback on the video material.
Traditional channels to obtain young peoples’ votes have not always been effective. While an older audience is generally more interested in watching political debates on television, YouTube has the advantage of reaching younger voters.
For smaller parties, using YouTube lets them reach voters for free. Lasse Miettinen, the Green League Secretary of Organizational Affairs, said his party has difficulties competing with larger parties which have more funding. The internet offers an equal playing field for candidates.