They call asking for the business’ information, to be added to their directory. Just like any other internet directory.
Surprisingly, there’s no sales pitch at the end of the call. She did promised to send the info by mail.
Then they send a letter with the service the business owner ordered, to review.
Why should the business owner have to call or email to refuse the service when he didn’t agree to it in the first place?
The copy was carefully crafted to omit any reference to the purchase. It talks of “our agreement”.
Clearly they know better than to cross the line. They know well how to push it.
And finally they send the invoice.
Why isn’t the number they advertise as “costumer service” out of use? Are they lying? oh, they wouldn’t do that…
The invoice comes with a cold warning that they have outsourced their payments to a debt collection agency.
(You call them to cancel the invoice. “No, we haven’t ordered this service. We aren’t interested, of course not…“)
If this was on b2c this abusive behavior would get the “smart entrepreneur” in trouble with the law. Consumer law is quite protective of their rights. As it is b2b, business owners are on their own.
A few will fall for this, I am afraid.
And why is the local branch of Intrum Justitia serving as a middleman for this sleazy marketing venture? Business is business, “fair play” mere words?
More about yritysrekisteri at sfnet (in finnish).